Kathleen A. O'Donnell

This is a great class, possibly the most important class i took as a marketing major interested in advertising.

The nature of the class - merging marketing students with BECA students to produce an ad campaign for a local non-profit - was a completely engaging and enriching experience. It leaves you to wonder why more classes are not as hands-on as this one? You work your butt off in the beginning, but it gets easy towards the middle/end as the work goes to the creative side (BECA) for production.

If you're interested in the actual processes of advertising, take this class!

Prof O'Donnell is one of the best prof. I have ever had!! She obviously knows marketing, with years of field experience, and makes herself available to you. My intrest in the field has grown because of her. Class is intresting and worth going to at eight in the morning. All exam questions come from the lecture, which is well explained and easy to follow. Class goes by fast b/c she throws in examples and stories that are up to date, relevant, and interesting. The project is fun in the sense that you get to pick your own product and is the only work to be done outside of class. As an added bonus, she has a great personality and is open to helping you with this class or other marketing classes. I would highly recommend her to anyone and would take her again for another class.

I have a great time in Professor O'Donnell's class. I love her teaching styles. She gives alot of interesting stories when she teaches each concepts in class.if you go to her class meeting, and takes good notes(she will have slides in class time and you will have alot of time to copy her notes) and you will do well on her tests. her project is not hard to do. i wish she will teach more marketing classes.