Lisa Tuck

I took her for Marketing Research 3 years, ago, and she was Terffiric! I don't know how some professors teach this course, but she makes it a hand's on marketing research class. You can totally brag about your experience on Marketing Research when you passed this class because the project is the same thing that you will use in the REAL World....many small marketing research firms are in SF, so save your project, and thank this great professor!

Her grading is so easy....by the way, she curves....and since she's young, she knows the latest technology for Marketing Research, we need more people like her.....someone who is not boring, and something that is working in the real world. not some like professors that been in SFSU for so long, they don't know whhat its like in the real world...they just base it on books......believe me, after working in a marketing department after SFSU, with a degree in Marketing, those professors that give you a hands on projects and let you go out there in the field to do projects....are the ones that are great!

More power Ms. Lisa Taylor Tuck!

What can I say, Tuck is awesome. She is very nice and corial to her students. She id younger so she is really understanding to things like keeping the class short and on point. I didn't buy the book and did just fine. Start your semester project EARLY or you will be dissapointed. The class matter sucks but Tuck does a great job making it sound interesting. Well recomended.

I took her class during the summer, and although she expected a lot from you for a 5 week course she was an excellent teacher. I recomend taking this class with her!

Teacher personality:

Positive aspects:

Lisa Tuck is a new professor at San Francisco State. She brings to the class a lot of experience from the professional world of market research, and some times she shares humorous stories from those experiences related to marketing. I personal enjoyed the macrobiotic vegan story of the person who believed he was not vegan enough. I could not stop laughing. I enjoy studying under a professor that is really into her subject. When our group had problems with the project she assigned, she was quick and supportive in helping us find a solution. Professor Tuck was always very patient and understanding; she took the time to make sure we were on the correct path. Negatives:

She is a new professor who is still getting her feet grounded, so the class at the beginning of the semester was a little boring. However, by the time we got to midterms she started having the class engage more with activities and surveys, which spiced things up a little. If I could design the class differently, I would have added more in class group games and activities, assigned reading on cases and delegate the chapters to groups of people who volunteer to lead the class discussion for extra credit points; also I would give a volunteer extra credit quiz of 2 questions at the end of class for those who want to get the extra points.

Grading structure:

There were three exams that are multiple choice and are weighted the same each having 50 questions. She prints the exams from the publishers text book so the exam questions are similar--if not exactly the same as the online quizzes the publisher puts on the web. She also adds questions from the movies we watched in class. I was thankful she put the lecture power point slides on the internet for down load. At the beginning, I attempted reading each chapter in full, but realized that this was over kill. She focused on key points out of the chapters that she felt were important and only included those in her slides. Therefore, the questions on the test are from the slides and not the entire chapter. In addition, the students presented one power point group project at the end of the semester. This class was an easy A for some students if you study the slides, watch the movies, and do a little reading. Oh, and she grades on a curve!

Don't listen to any of the harsh reviews. It is certainly not true! Anyone who wants a teacher that is an actual person and is approachable and interesting to talk to, this is certainly your teacher. Lisa is a person you want to hang out with after class, go have drinks with at the bar. She is very intelligent and interesting to listen to. The way in which she teaches she grabes your attention, even to students like me that have attention dissorders. Her lectures are great and relevant and never too much information, but also enough to walk away with the feeling of you learned so much. She's great, better that most teachers at SFSU!!!

I enjoy in professor Tuck's class because she makes me feel that I am not failing in her class. she is a new teacher in sfsu, so i agree that she didn't have much exp.,but she is learning fast and listens to students' suggestion. sometimes, she speaks kind of fast, so she needs to slowdown little bit. However, I believe that she is here to teach but not trys to fail her students. she smiles alot and looks friendly all the time. Overall, she is a great teacher, she is fair, and I learn alot from her class. I wish she will teach more marketing classes.

Though this was her first year teaching, you wouldn't know it. She was very helpful and receptive to our (the students') comments/feedback, even making the slides she used during her lectures available online. (It would have been helpful to get them a little sooner, but then she was hired so late in the year that it made sense that she was pressed for time each week.) She thoroughly reviewed each test she gave, and adjusted them when/if she felt that too many people missed the same question. She made the lectures interesting by having the class be interactive, and supplemented with videos -- but not the dumb ones -- she was picky, and there was a point to the ones she showed, and she'd even remark about the sappy spots. She's very upbeat and forward thinking. I recommend her to anyone entering the marketing field.

Lisa Tuck needs some experience to say the least. She is so freaked out to be in front of the class; she seems so nervous. In turn this makes her lectures dry and boring. She does know a good deal about the subject, she just shouldn't be teaching it. I don't recommend taking her if you can find another class.